Charlevoix, Michigan | photo credit: Molly Pate
The Lake Union Herald is a full-color magazine of the Seventh-day Adventist Church, Lake Union Headquarters, with a circulation of more than 33,000. It serves the Illinois, Indiana, Lake Region, Michigan, and Wisconsin conferences. Its primary purpose is to tell the stories of God at work in His people in order to encourage, inspire, educate, advance and unify the church in the Lake Union. Advertisers must be a Seventh-day Adventist institution that is also a member of Adventist-laymen's Services and Industries.
Who May Advertise?
As a service to our readers, we provide advertising space to church and parachurch organizations and businesses which provide products or services in harmony with the mission and beliefs of the Seventh-day Adventist Church.
Ads must be in good taste and represent businesses and organizations with excellent reputations. The Lake Union Herald editorial staff reserves the right to refuse or discontinue any advertisement at any time, and reserves the right to edit ads to comply with editorial polices.
First-time advertisers will need to obtain a signature endorsement from your church pastor vouching for your church membership. Mail the advertisement with your pastor's endorsement and your check to your local conference communication director, along with a stamped envelope addressed to the Lake Union Herald address that follows. Your conference communication director will submit the ad, with the conference stamp of approval, in the envelope you provide.
Repeat advertisers may mail their check and a typewritten ad, including complete information for sending you a receipt, to:
Lake Union Herald
Attn: Classified Ad Manager
P.O. Box 287
Berrien Springs, MI 49103-0287
Space for classified advertising is available in the bulletin board section of the magazine (the last 10-12 pages) which, according to a readership survey, enjoys the highest readership of the entire magazine.
Advertisements are normally 50 words or less, but advertisements are accepted up to 80 words maximum. Please consider one of our display advertising options, which include advertising space available by the column inch, if you need a larger advertisement.
A classified ad of 50 words or less is $36 for Seventh-day Adventist advertisers within the Lake Union and $46 for Seventh-day Adventist advertisers outside the Lake Union, per insertion. Advertisements with a word count greater than 50 words are billed .50¢ for each additional word up to 80 words maximum.
Online Advertisement Rate
Online paid ads run in the weekly eHerald, which goes out every Thursday to subscribers. For members of the Lake Union the ad is $10/per published eHerald newsletter. For non-members the ad cost is $20/per published eHerald newsletter. The digital ad includes a 1:1 (1080x1080) / 940x780 graphic and a 70-word blurb. Currently, the audience size for the eHerald is just over 4,000 with an open rate of 47% and a click rate of 28%.
Refer to the Editorial Schedule for classified ad deadlines.
Classified Advertising in Other Union Magazines
Click here for information and contact information for other Union magazines.